Why My Book on Running Is Now Only $2.99
August 11, 2012 2 Comments
I call this blog Wise Running, but wisdom usually comes through experience. Experience involves making mistakes. I have caught myself in the middle of a big mistake. I broke the rule that I set before I started this blog and the process of writing books. What rule did I break? The one on a Post-It note stuck on the wall above my computer monitor:
I set out on this journey:
- to promote fitness through running,
- to help others learn how to enjoy running,
- to encourage my fellow runners,
- and to help runners get stronger & faster.
I was doing a pretty good job staying focused on these goals. I try to post informative and inspiring things on this blog. I regularly post encouraging comments and inspirational quotes related to running and fitness on Facebook, Twitter, and the Daily Mile.
My first book on running, The Gift of Running, is consistent with these goals as well. It is about the joy of running, staying motivated, staying healthy, and getting faster.
Apparently, however, I forgot to look up at that note when I went to set the prices for The Gift of Running. When I set the original prices, I looked at fair market value. I examined the prices of other running books and tried to set a reasonable price. That breaks the rule because the definition of reasonable in this case is means setting the highest price that seems reasonable and less expensive than most. Not consistent with my note!
In hindsight, it is more consistent with my goals to get the book into as many hands as possible. Instead of setting the highest justifiable price, I should have set it at the lowest reasonable price. That is what I have now done.
The e-book was priced at $8.45. Starting today, the price of the e-book version of The Gift of Running is only $2.99.
I have also lowered the price of the paperback version. It had been priced at $14.95, but I have now set it at $9.00.
Both of these prices are as low as I can reasonably set them. I hope this helps get the book into the hands of more runners, especially new and future runners. That is why I wrote it. That is why I have lowered the prices. I wish I could go back in time and reset the price for those that have already purchased a copy, but I can’t. My sincere apologies go out to those folks. I am sorry.
But now I am back on track with my goals. It is about sharing the gift of running. It is about encouraging fitness through running.
Train hard, race easy, & enjoy the run!